At the helm of AL-RAED Trading is Our Chairman Mr. Raed Al-Khalaf, US Graduate, whose wealth of knowledge is the source of AL-RAED Trading drive and determination to success. Mr. Al-Khalaf believes that no one more important in the recipe of business success than the customer himself and this belief runs across the whole company.
He strongly believes that the excellent infrastructure always determines the good base of a successful business, this is why at AL-RAED we invest a descent budget year on year trying to improve and renew our company resources either Human Resources expertise, IT Infrastructure or hardware as we will always go the extra mile for the purpose of fulfilling our obligations towards our dear customers.
Through our links to first class suppliers, Retail Customers, and Wholesale Customers, we believe that AL-RAED is one of the only Fresh Fruits and Vegetables Operators in Qatar that can take this type of business to the second level, and to be in line with the same Multi Million European companies working in the same field.
Our dream is big, and the reality proves that we are heading on the right direction, and we feel proud to know that more than 50% of the Product in the Qatari Market has been sourced and distributed through us. The next step for AL-RAED is to fully integrate the Fresh Produce cycle and invest in Sourcing, Logistics, Manufacturing and Distribution locally and globally.